Brand OS · Sibling Brand

Prime Reserve Planning Sibling Brand

The national firm (David with Jacob and Shawn), serving everywhere EXCEPT Florida. Its "Funding Horizon" identity is kept fully separate from Homeowner Insights, LLC: different palette, different type, different mark. Status: proposed v1.0, pending David's approval.

The iron rule: never mix the two brands in one deliverable, and never mention one on the other's materials. Prime Reserve Planning never markets Florida.

Color

The Palette

Reserve Navy#0F2B3C
Headers, hero bands, footer

Horizon Blue#2D6E8D
Links, secondary buttons, chart lines

Capital Gold#C9A24B
Accents and key stats, used sparingly. Never body text

Survey Paper#F7F5F0
Backgrounds; preferred over pure white

Ledger Ink#1E2A32
Body text

Slate#5D6F7B
Captions and secondary text

Funded Green#2E7D5B
Charts only: funded, on-track

Deficit Rust#B0532F
Charts only: shortfalls, at-risk

Typography

Three Faces

Role	Face	Note
Display	Fraunces 500 to 700	Premium, editorial serif. Sentence case (unlike HI-LLC's Title Case)
Body	Inter 400 to 600	Clean and neutral
Figures	IBM Plex Mono 500	The signature: every dollar figure and percent set in mono

Voice: the Analyst-Advisor. Calm, credible, plain-spoken. No exclamation points, sentence case headers, no em or en dashes. Marketing claims come ONLY from the recorded trust signals in the Facts folder.

The Mark

The Funding Horizon

A navy tile holding three ascending gold columns beneath a rising line that ends in a node: a reserve fund growing toward its goal.

Horizontal · primary

On Reserve Navy

Stacked · covers, social

Icon · avatars, watermarks

Sources

Where This Lives

Source	File
The brand kit (canonical)	Brand/prime-reserve-planning/brand-kit.md
Full palette ramps + pairing rules	Brand/prime-reserve-planning/colors/palette.md
Approved claims	Facts/about-prp/trust-signals.md

Back to the primary brand: Homeowner Insights, LLC Brand OS.